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New Survey Suggests Children Value Kindness Over Popularity

Cartoon Network survey of chidren aged 6 to 12 also finds humour most looked-for trait when making friends

  • New Survey Suggests Children Value Kindness Over Popularity

According to a new nationwide survey of 6 to 12-year-olds, children today hold a generally positive view of the world, and are inclined to seek out laughter and humour over all else.

The survey was carried out by Cartoon Network, to promote the launch of its second annual Imagination Studios competition, whereby school-aged children are invited to submit their own unique cartoon creations and win the chance to see their work brought life and shown on air.

The survey found that 66% of respondents favoured placed greater value on kindness than on popularity, and that humour was the attribute that children looked for in their friends above all others.

Other findings in the wide-ranging survey included the detail that 63% of children preferred drawing over writing; that a third of respondents would choose to create a character based on an animal; and that the job most respondents would like to have is that of ‘computer game designer’, with ‘vet’ coming in second.

Commenting on the survey results was child psychologist and academic Dr Sam Wass, who noted, “This research shows that, in an era of ever increasing sophistication and complication, kids still value the simple things in life like kindness and humour.

“Even with developments in technology and the evolution of cartoons, they have retained the simplicity and relatability that kids and their parents love.”

The Cartoon Network Imagination Studios competition is currently open to children aged 6 to 13 and is accepting entries until 30th November 2016. A Teachers’ Toolkit to support the competition can be downloaded from Teachwire’s resource archive; to find out more, visit www.cartoonnetwork.co.uk/imaginationcompetition

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