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10 tips for better persuasive writing

Students’ responses to persuasive writing assignments can become more considered and compelling by observing some key techniques, says Anthony Cockerill...

  • 10 tips for better persuasive writing

Over the course of my teaching career, I’ve found that there’s a handful of topics for class discussion that never fail to get students to participate enthusiastically. Somewhat surprisingly, one of those is the topic of education itself.

I wanted to capitalise on my students’ eagerness to thrash out the pluses and minuses of their own experiences of schooling, and to teach them the process of planning, drafting and editing a piece of persuasive writing.

I also wanted to establish some maxims for great writing, without imposing a rigid framework or a list of success criteria.

To produce what AQA calls ‘An enabling, provocative … controversial statement’ to prompt students into writing a response offering their own viewpoint, I came up this: ‘Education is no longer fit for purpose’.

This, I reasoned, could be a persuasive writing firecracker.

The following suggestions draw on my experiences of teaching what I eventually called ‘The Big School Debate’, though I’m sure you’ll also find them useful when applied to a topic of your own choosing.

1 | Encourage students to plan broadly and gather ideas

Emphasise to the students that in order to sustain their argument throughout the writing, they should develop a central idea and select reasons to support it. Examiners’ reports are clear that a crafted argument is crucial for success.

After screening stimulus material ranging from Sir Ken Robinson’s ‘Changing Paradigms’ lecture at the RSA

and a Good Morning Britain interview with Katharine Birbalsingh, I fielded a classroom discussion in which I encouraged everyone to develop an individual response to the aforementioned controversial statement and to gather ideas in the form of a mind-map.

2 | Model the sequencing and structuring

I then gathered the students’ ideas into a series of on-screen text boxes to model how we might structure and sequence their ideas most powerfully.

Should we start with the strongest ideas first? Would the argument lose momentum this way? What about starting with the weakest ideas and building momentum as we go? What if we were to cluster them by theme?

The idea of clustering the ideas topically seemed like a sensible idea, but I suggested an alternative approach – grouping ideas by which mode of Aristotelian rhetoric they most suited.

A student proposed that in order to sustain powerful momentum throughout, we could open with the ‘ethos’ of the argument to establish a sense of virtue, followed by the ‘logos’ of the argument (an appeal to the reader’s sense of logic).

Last would be the ‘pathos’ of the argument, appealing to the reader’s emotions and contriving a powerful and lasting impact towards the end of the text.

3 | Open with an anecdote

A student in my class with an enviable grasp of writing to argue came up with this brilliant way to begin his piece:

In the southwest of China’s Sichuan Province sits a small village called Atuleer, where the local schoolchildren must climb an 800m shaky bamboo ladder up the side of a mountain’s sheer cliff face every single day, just to get to school.

Another student who felt particularly strongly about school uniform produced a rather lacklustre opening, which contained the usual statistics about how many students in one school were sent home in the first week of term for flouting the rules.

But after reflecting on the importance of an immersive anecdote, she retooled it: ‘Doting mum Julie Fowler had only just arrived at work when the telephone call came…

4 | Build explicit paragraph links to show visible cohesion

Students often productively employ the usual suspects, such as conjunctions or adverbials of time, within their writing. Another device that works really well is the explicit paragraph link, in which a motif or phrase in the last sentence of a paragraph is repeated in the first sentence of the next paragraph.

‘We live in a society where qualities such as creativity, individualism and entrepreneurialism are highly sought after by most employers, yet we continue to prepare our children for the factory,’ read the end of one student’s paragraph.

The next began: ‘Just like in a factory, kids today arrive at school not a minute too late or else they face punishment.’

This technique can help students employ much more bespoke and effective ways of linking ideas than the ubiquitous ‘Firstly… Secondly… Furthermore…’ approach.

5 | Emphasise the importance of personal pronouns

Students can create a rapport with the reader by addressing them directly. ‘We want our children to grow up fully prepared to take their place as happy and successful adults,’ wrote one student.

In this example, the first-person plural pronoun ‘we’ creates a sense of shared purpose and values, and also makes an assumption that the reader has already assented to the argument.

6 | Adopt the ‘tone’ of the powerful

The discourse of persuasion is the discourse of power. There are several gains a student might make in their own persuasive writing by ‘borrowing’ from powerful language.

I shared some examples from The Guardian, including the use of inverted commas to cast aspersions upon an idea, and posing a question immediately followed with a resoundingly clear answer.

I also encouraged my students to experiment with Latin connectives, such as ‘ergo’, ‘ad nauseam’ and ‘in perpetuum’ to suggest a sense of gravitas and bestow a high status ‘persona’ upon the writer.

7 | Experiment with sentence structures to showcase high-order thinking

Particular sentence structures can allow students to showcase sophisticated thinking. Subordinating conjunctions such as ‘however’ can allow a student to rebuff a counterargument, as can the preposition ‘despite’.

A student might use conjunctions such as ‘because’ and ‘since’ to demonstrate reasoning. Opening a sentence with a simile demonstrates understanding of loaded language.

8 | Change the level of formality for emphasis

A student might use parenthetical brackets to incorporate an informal joke or aside into their response. This can work extremely well, as the juxtaposition of humour or self-deprecation with the formal tone of argument can be an extremely sophisticated persuasive technique that gets the reader on side.

‘In the 1980s,’ wrote one student, ‘I made my way through school under the constant threat of being corporally punished, due to my failure to meet the school’s strict standards (I was usually to be found behind the bike sheds, fag in hand).’

I thought this student used a parenthetical aside to great effect. I also loved the way they adopted a ‘persona’ as part of their writing.

9 | Ensure students make thrifty use of persuasive devices

It’s important to ensure students don’t liberally scatter their responses with rhetorical devices.

Similarly, responses structured around mnemonics like DAFOREST can feel artificial and constrained.

Examiners’ reports are clear that a sustained argument should be led by the deeper structures of the argument itself, rather than simply signposted by persuasive devices.

10 | Write less, craft more

One student initially wrote over 2,000 words. The piece digressed at length about the merits of the education system in Finland, and in doing so really lost sight of the central thesis.

After cutting it down considerably, the student was still grappling with an overly long and unwieldy piece of writing. Offering verbal feedback as I sat with the student at a computer we pruned it brutally, then went back to edit and craft some more.

Anthony Cockerill is Head of English at Boroughbridge High School, North Yorkshire; for more information, visit anthonycockerill.com or follow @thecockerill; a ‘Tips for Great Persuasive Writing’ display sheet can be downloaded here.

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