Investigate how different ways of looking at pictures or watching films affect our thoughts, feelings and enjoyment. Explore how the creative application of scientific ideas such as MRI scans can be used to change the way people think and behave.
You will also explain how a consumer society has led to the need for ever more scientific advertising and filming techniques; and how the industry has responded affecting society as a whole. Importantly, debate the ethical and moral implications of influencing society.
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