Richard Jenkins, Chief Marketing Officer, explains how Sparkol and VideoScribe can help boost students’ attainment.
Why do students get so excited about VideoScribe?
VideoScribe is fun and engaging. The science behind whiteboard animation shows that combining an animated hand-drawn image, associated voiceover explanation, music and sound effects improves critical thinking, understanding, knowledge retention and ultimately grades.
Video can bring to life even the most complex subjects and when students use the software themselves in their own coursework or revision, they learn faster, build digital skills and enjoy themselves.
And how could it change someone’s teaching?
Where Wikipedia used to be everyone’s online reference point, today’s students go directly to YouTube. They want educators to speak their language and video connects immediately. Presenting topics through video uses different skills. Teachers can creatively tell stories, sharing the necessary facts in an interesting, engaging way.
Consistency is imperative in education, videos can be used repeatedly and you can explain more concisely, making revision easier.
OK, so it’s fun, and engaging – but does it really boost progress and attainment?
Whiteboard animation can increase learning by 15% - those are the findings of respected psychology professor, Dr Richard Wiseman. Wiseman also found that 22% more people recalled an answer correctly from watching a whiteboard animation compared to a ‘talking head’ video. Our extensive testing found similar results. Viewers better recalled information in 4 out of 5 memory tests. Similar trends occur across every age bracket.
How easy is it to use?
Anyone can use VideoScribe, it’s a medium ideally suited to explaining any concept simply and the best way to start is to experiment!
It’s highly intuitive, making it perfect for busy teachers juggling large workloads. We’ve worked hard to make every feature simple to use and our customer feedback, product reviews and social comments suggest we’re doing a great job.
Do you offer any kind of support or training for teachers using your tools?
There’s a huge library of video tutorials, blogs, online guides and support resources for teachers to take advantage of and weekly webinars will start in September 2017, expressly designed for teachers and school support staff. Our technical support team is on hand to answer any questions as well.
Is it expensive?
We offer considerable educational discounts on both annual and one-off pricing plans. The wider VideoScribe is used in the school – teachers, students, PTA, special needs, safety – the lower the price. Compared to the cost of professional video production and other solutions in the market, VideoScribe is extremely cost-effective.
Is it difficult to manage?
No, we’ve made it easy for schools to manage. Every student, teacher and member of staff gets a login for access at school or at home. Users simply download VideoScribe from our website and get creating. There’s free support available to ensure a great experience is always enjoyed.