Lord Sugar, founder of the IT firms Amstrad and Viglen and face of the BBC show The Apprentice, has been appointed as the government’s enterprise tsar, as part of its ongoing efforts to promote apprenticeships among young people and businesses.
The role will see Lord Sugar attend a series of roadshow events at locations across England, where he will champion the benefits of apprenticeships to both businesses and young people, with support from the DfE and the Department of Business, Innovation and Skills.
Commenting on his appointment, Lord Sugar said, “I built successful businesses with the support of hundreds of talented young people who learned their skills on the job – exactly the kinds of skills you learn in an apprenticeship. But not enough of our young people know about apprenticeships and what they offer, and too few feel empowered to set up their own business.
“I’ll be travelling the length and breadth of this country to tell young people why apprenticeships are a great way for them to build their skills – and talking about the opportunities for starting their own business, hopefully instilling some entrepreneurial spirit.”
Skills Minister Nick Boles in turn commented, “We want every young person in Britain to get on and build a great life for themselves, whether it’s by starting an apprenticeship or setting up their own business. Lord Sugar has huge credibility among young people and I am delighted that he has agreed to help the government bang the drum for apprenticeships and enterprise.”
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